It’s one of the questions we get asked the most.

Texas Winecup Realty is named after the Texas Winecup, a beautiful native wildflower found growing across our great state.

Chances are, you’ve seen one before without ever realizing what it was called. Those vibrant magenta blooms can often be spotted along Texas highways and in open fields, quietly standing out among the pink buttercups every spring.

That felt like the perfect fit.

Not just because we love Texas (although we definitely do), but because the Texas Winecup represents the way we do business.

Like the flower, we don’t believe in blending in or settling for “good enough.”

We believe in doing things differently.

That means educating our clients instead of pressuring them. Giving honest advice, even when it’s not always what someone wants to hear. Taking the time to explain the “why,” not just the “what.” And building relationships that last long after the closing day.

The Texas Winecup is also a great reminder that some of the best things are often hiding in plain sight.

Most Texans have seen this flower countless times without ever knowing its name. In the same way, many buyers and sellers don’t realize how many opportunities, strategies, or options are available until someone takes the time to show them.

That’s the kind of experience we want every client to have.

So yes…

Most people assume Texas Winecup is named after the drink.

We kind of love that.

It starts conversations, gets people smiling, and gives us the chance to share one of our favorite little Texas facts.

Because at the end of the day, Texas Winecup Realty isn’t just a name. It’s a reflection of who we are, what we believe, and the experience we strive to create for every client.

After all… in a field full of buttercups, we believe you should be a Winecup.

At Texas Winecup Realty, we know buying or selling a home is one of the biggest financial decisions you’ll ever make. That’s why our goal isn’t just to help you close on a house. It’s to help you make confident decisions every step of the way.

 

Whether you’re buying your first home, selling your current one, building new construction, or relocating to North Texas, we’re here to provide honest advice, practical education, and exceptional service from start to finish.

Meet the Team

Lisa Stroud

Designated Broker, Owner

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Lisa Stroud is the Founder and Broker of Texas Winecup Realty, a brokerage built on the belief that real estate should be honest, educational, and centered around people. Whether she's working with clients or mentoring agents, Lisa is passionate about helping others make confident decisions and build lives and businesses they love.

With more than a decade of experience in real estate, Lisa has worn a lot of hats throughout her career, from serving buyers and sellers to leading national sales teams and building systems that help businesses grow. Before launching Texas Winecup Realty, she served as National Sales Director for a fast-growing prop-tech startup, where she helped grow annual revenue from $40 million to more than $120 million, expand into 15 markets, and build high-performing sales teams, all within about a year.

While Lisa loves helping clients achieve their real estate goals, she's equally passionate about developing great agents. She believes agents deserve more than a place to hang their license. They deserve a brokerage that invests in their success, encourages collaboration over competition, and provides the tools, support, and leadership to help them build meaningful, lasting careers.

That belief is what inspired Texas Winecup Realty.

Today, Lisa's focus is building the kind of brokerage she always wished existed. One where clients feel genuinely cared for, agents are supported, and relationships matter more than transactions.

Outside of real estate, Lisa is first and foremost a wife and girl mom. She loves dreaming up the next home project, playing board games, trying new recipes, and spending time outdoors with her black Lab and flock of chickens. She believes some of the best memories are made at home, around the dinner table, and with the people you love.

Heather Matkovich

Operations Manager

With over a decade of experience in operational management, Heather brings a unique perspective to real estate, leveraging her background in the medical and oil & gas industries. Recruited into real estate in 2022 for her expertise in team and project management, she has quickly made her mark on Texas Winecup Realty. Since joining, Heather has deepened her skills in new construction by working alongside a prop-tech real estate company focused on innovative home solutions. She stays ahead of trends by dedicating herself to lifelong learning and professional development.

Committed to delivering an extraordinary client experience, Heather ensures a seamless home buying process every time. Her goal is for every client to feel confident and excited when purchasing their new home.

Outside of work, Heather cherishes time with her husband and four children. Their favorite moments are spent cheering on their kids at sports events, enjoying marching band and theater performances, or relaxing at the lake. She loves cooking with family and friends and discovering new date night spots (Did someone say chips and salsa?). Heather is driven by a passion for creating a meaningful childhood for her children.